BMW Dealer Careers: Unlock The Ultimate Career

If you want to feel alive, invigorated, and in control, you can drive a BMW. But if you want the ultimate career, then you’ll have to work at BMW.

For this campaign, we wanted to leverage BMW’s performance-driven tier-1 branding to create a more distinct, aspirational look for a more youthful, media-savvy demographic. The use of anamorphic lenses was key in achieving the bold visuals of this campaign.

Directed and edited by Thom Pavia.