Rippling IT | Paid & Social Campaigns
I’ve worked directly with Rippling’s IT marketing team to elevate the storytelling their video content by producing, shooting, directing, and editing engaging paid, organic, and CTV assets.
Device buyback campaign
We created this comedic sketch for Rippling’s device buyback campaign. Out of this one hero video we were able to create 5 unique paid ads that outperformed other campaign assets by more 2x.
Shot, directed, and edited by Thom Pavia.
Run IT Like A Mastermind
This webinar trailer piggybacked off Rippling’s Mastermind Super Bowl campaign. During my work with Rippling, we discovered that promoting webinars with creartive pieces like this increased viewership and conversions.
Shot, directed, and edited by Thom Pavia.
Rippling does SOC too.
Hero video for Rippling’s SOC 2 product launch.
Shot, directed and edited by Thom Pavia.