Rippling | Content Strategy & Production
I work with Rippling’s internal content teams, from strategy to production, to help them create more engaging and effective content with the numbers to back it up.
HR Appreciation Campaign
From script to post-production, I worked closely with Rippling HR content team to create one of the highest engagement campaigns they’ve ever run. The assets from this campaign had the highest-ever CTRs and social engagement rates in the company’s history, garnering them 21k+ new followers on LinkedIn. Due to the organic success, we also created series of :30 cutdown ads that ran on social channels.
HR Automation Talent Show
This webinar campaign outperformed similar campaigns leading to a record number of attendees and over 70+ demo sign ups compared to a usual average of 7 conversions.
From the inception of this project, I collaborated with Rippling’s HR Content team to shape this webinar campaign strategy. After developing a three pillar strategy, I wrote and directed 10+ organic and paid assets and led all post production as well.
Editorial Production
In addition to shooting long form interview content, we produced more engaging walk-and-talk interviews to support larger content initiatives.
Event Content Production
Maximized event content shoots with EventShark, capturing not just sizzle reels but the full content spectrum: testimonials, social interviews, panels, keynotes, demos, and sketches.