Displayit: Make It Pop

Every creation starts with an idea. To bring it to life is one thing. To make it stand out is another.

With this campaign, Displayit wanted to expand beyond its already well-established place in the trade show and convention market. In tandem with the tagline ‘Make It Pop’, we wanted this campaign to engage a new and unfamiliar audience through the use of vivid color, kinetic cinematography, and seamlessly amusing editing.

Produced and co-directed by Thom Pavia.