BMW Western Regional EV Campaign

Together with BMW’s Western Regional Marketing team, we created a series of videos and social assets highlighting the i4 and iX in the Pacific Northwest. The goal was to show how the impressive range, features, and design of BMW’s EV line-up could service an environmentally-conscious, outdoor-minded market. Filming the cars in areas that geographically resembled the Pacific Northwest was pivotal to achieving this goal.

Produced, directed, and edited by Thom Pavia.